The internet provides artists with an outstanding way to showcase their work to a worldwide audience. However, with millions of artworks available online, it has become increasingly difficult for artists to make their art discoverable to potential viewers. Keywords can help. But with recent advancements in AI, do artists still need to keyword their creations?
Spoiler: Yes, they do. 🤔
Why Keyword Art in the First Place?
When you upload art to an online gallery like Foundmyself, you’ll typically enter a title, description, keywords, and all the other details about your art. This information is then used by the gallery to handle art searches.
Bigger search engines like Google and Bing also use text to understand what their bots don’t commonly “look” at. The engines use a combination of contextual information – i.e., the text surrounding an image – and associated text (for example, image alt text or the <figure> element) to understand and categorize your images. If someone searching the web has a search intent that your picture matches, then boom! Your artwork appears.
By adding more context around images, results can become much more useful, which can lead to higher quality traffic to your site.
Google Images SEO Best Practices
Brisk Advancements in AI
Machine learning is racing along at breakneck speed. We can now quickly generate stunning visual artwork in seconds. Whether it is indeed Art is another discussion for another day, however.
Using artificial intelligence, we can also reverse image search and, yes, find keywords by analyzing your art — a feature we offer our artists on Foundmyself.
Since AI is getting so good at image handling so fast, why shouldn’t we save time and let the machines do all the tedious work of choosing keywords?
The Pros and Cons of Using AI to Keyword Images
The advantages of using AI tools for keywording art are numerous. First and foremost, they are swift and reasonably accurate, meaning they can analyze large numbers of images quickly and with minimal errors. Additionally, AI tools tend to be consistent in their analysis, which ensures that artworks are categorized correctly most of the time.
However, relying solely on AI tools for keywording art can also be limited. For example, AI tools may not be able to recognize more abstract or subjective elements of an artwork, such as its emotional impact or cultural significance. Plus, there is always a risk of errors in AI analysis, especially regarding more complex artworks. Therefore, it may be best to use both AI tools and manually added keywords to ensure the most accurate categorization of artwork.
The Future of Keywording Art
As AI technology evolves, its role in keywording art will likely become more significant. In the future, AI tools may recognize more complex and subjective elements of an artwork, making manually added keywords even less necessary. However, it is essential to remember that the artist’s role in categorizing their work should not be overlooked. The artist’s unique perspective and understanding of their work can add a depth of experience and understanding that AI tools will likely never achieve.
Yes, You Should Continue Keywording Your Art
It’s an understatement to say the web’s a big place. The art niche by itself is massive, and you want your art to be seen. So, continue adding relevant and meaningful keywords to your artwork.
